Using Concept Maps to Examine Business Models and Drivers of Competitive Advantage for Travel eMediaries
نویسندگان
چکیده
This paper describes a study that has explored the body of literature on competitive advantage and placed this in the context of the development of travel eMediaries (online intermediaries). The work uses concept maps to highlight determinants of performance in online intermediation in this sector and the relationships among these variables. The paper identifies the most significant contributors to competitive advantage and examines their application through selected eMediaries. In conclusion, key areas for further research are suggested including proposed work from the authors on analysis of determinants of competitive advantage for eMediaries and their networks.
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